Money conversations in the therapy world often focus on getting out of scarcity — leaving agency work, raising fees, or building a sustainable private practice. But what happens after that? What happens when your financial circumstances change, but your money beliefs haven’t caught up yet?

In this episode, I’m joined by Allison Puryear, founder of Abundance Practice Building, who has supported more than 10,000 therapists in creating practices that work for their lives. Together, we talk about money not as a measure of worth, but as a tool for creating a life that reflects your values. We explore how our relationships with money evolve over time — from the early days of practice building to navigating financial security, lifestyle creep, sliding scale therapy, and retirement savings.

If private practice has felt harder lately, you’re not imagining it. Caseloads can take longer to fill, marketing strategies that once worked may not be working the same way, and many therapists are carrying more anxiety about money than they were a few years ago.

This week, I’m joined by Diane Webber, a coach in both Money Skills for Therapists and Money Skills for Group Practice Owners, to talk about how we’ve been responding to these shifts inside our own work. We share some of the changes we’ve made in our business, from changing our outward-facing name and restructuring programs to creating more community and bringing fresh energy onto the team.

As a therapist in private practice, there can be a moment when you realize that you are the one responsible for caring for your future financial needs.

No employer is automatically setting aside money for your retirement, your maternity leave, your next chapter, or the bigger life goals you’re holding.

In this solo episode, I walk through how to think about future-focused financial planning in a way that feels practical, compassionate, and doable.

Many of us become therapists because we care deeply about people, not because we want to spend our days looking at business data. So, it makes sense if tracking metrics feels a little cold, overly analytical, or disconnected from the human side of the work you’re doing.

But the truth is, good data can actually support you in caring for both your clients and your clinicians more effectively.

There’s a particular kind of stress that comes with spending a large amount of money on your practice while not fully knowing if it’s paying off yet.

In today’s coaching session, I’m joined by Dana Corr—a graduate of the Money Skills for Group Practice Owners program—to explore what it means to be in an investment period inside a private practice.

Debt carries a huge emotional weight for many therapists. It’s easy to look at student loans, credit cards, or even a mortgage and interpret them as evidence that you’ve done something wrong or fallen behind financially.

Explore the idea with me that debt is not a moral issue—it’s a financial tool. The more clearly you understand both the emotional meaning and the actual cost of debt, the easier it becomes to make grounded, strategic decisions about your finances instead of reacting from shame or panic.

There’s a point in private practice where the question shifts from “How do I fill my caseload?” to “How do I keep this sustainable?”

In this conversation, I’m joined by Kayla Das—a social worker, business coach, and host of the Designer Practice podcast—to explore how clinical supervision and consultation can become a supportive, meaningful addition to your work. One thing I see all the time with therapists in private practice—especially around money, caseload size, and accessibility—is the pull between taking care of your clients and taking care of yourself.

There’s a kind of stuckness that can show up even when everything looks “ready” on paper—the numbers work, the plan is there, and yet the decision still feels hard to make. I see this a lot when therapists are considering the move from W2 work into full-time private practice.
One thing I see all the time with therapists in private practice—especially around money, caseload size, and accessibility—is the pull between taking care of your clients and taking care of yourself.

Raising your fees can bring up a surprising amount of tension, especially when you care deeply about your clients and the relationship you’ve built. It’s not just about numbers; it touches values, identity, and how you hold boundaries in your work.

In this episode, I’ll walk you through a way to approach fee increases that’s grounded in your actual financial needs, while still staying connected to the kind of therapist you want to be.

Have you been avoiding raising your fee, because you’re scared to have those hard conversations with your clients? If so, this is the episode for you…

One thing I see all the time with therapists in private practice—especially around money, caseload size, and accessibility—is the pull between taking care of your clients and taking care of yourself.

If you’ve ever felt a quiet tension between wanting your practice to support you and feeling like you shouldn’t need that… you’re not alone. This is something I see all the time with therapists—where caring deeply about clients starts to blur into overlooking your own needs. In my conversation with Tiffany McLain, we’re looking at how that pattern shows up around money, and why it can feel so uncomfortable to want more, charge more, or build a practice that actually sustains you.

If money in your private practice brings up anxiety, avoidance, or that feeling of “I should have this figured out by now,” you’re not alone. Most of us were never taught how to manage money, and yet we’re running businesses that are supposed to take care of us while we take care of others. That’s a lot of pressure, and it makes sense that money can feel overwhelming.